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 * Marketing-Advocacy Project Assignment – A.4.2a**

As you create your “Pioneer School Librarian Character,” use this template to guide your work. You will provide background about the librarian and position her/his work and that of the school library program in the learning community. As you do this project, please keep in mind the five roles outlined in //Empowering Learners: Guidelines for School Library Media Programs// (16-18).

Also, please follow the example at: []
 * Avatar/Image (for Homepage):**
 * 1) Put a “face” on your character. DONE
 * 2) Communicate personality, professionalism, and expertise through physical appearance. DONE
 * 3) Integrate the avatar/image alongside or into the elevator speech. NEED TO DO


 * Elevator Speech (For Homepage) **
 * 1) Use a Web 2.0 Tool to communicate it. NEED TO DO
 * 2) May integrate an @your library® motto and logo. NEED TO DO
 * 3) Hone in on more or more overlapping roles and responsibilities of the school librarian and the school library program.
 * 4) Include both the text and Web 2.0 versions. (See the sample.)


 * Elevator speech to take place in the Teachers Lounge:**

Hey - did you see the Wizard of Oz last night on tv? I love that movie! Isn't it great when they get to the Emerald City and they all get ready to see the Wizard to learn more about what they have to do next? Isn't our library at Mesa Roja kind of like the Emerald City? But instead, our yellow brick road leads to learning at the library! As a school librarian, I am as concerned as you are about having a positive impact on students' learning and I want to make sure that students and staff have access to the best program possible! I think we should collaborate (just like the Wizard and the Good Witch) to make things happen! We can collaborate on lesson plans, literacy events and the integration of wizard-like technology! I know we have relatively large class sizes at Mesa Roja but working together we can individualize instruction for our students! Our Emerald City/Library offers a unique combination of resources and materials which will help our school community follow the path to learning! When can we meet to talk about your upcoming unit? And, by the way, I love to bake so I can bring cookies!


 * Rubric box for elevator speech:**

The group brainstormed possible roles and responsibilities and collaboratively developed an **inspired** elevator speech using the guidelines and example. The writing is **engaging** and reinforces the school librarian’s **role in student achievement**


 * What an elevator speech is supposed to be:**
 * 1) Concise

2. Clear 3. Compelling 4. Credible 5. Conceptual 6. Concrete 7. Customized 8. Consistent 9. Conversational I discuss each of The Nine C’s at length elsewhere, but in the interests of repetition -- and one of the themes of this book is that repetition is good -- let me give you quick sense of what I mean.

4. Credible
An effective elevator pitch explains why you are qualified to see the problem and to build your Solution.

5. Conceptual
An effective elevator pitch stays at a fairly high level and does not go into too much unnecessary detail.

6. Concrete
As much as is possible, an effective elevator pitch is also specific and tangible.

7. Customized
An effective elevator pitch addresses the specific interests and concerns of the audience.

8. Consistent
Every version of an effective elevator pitch conveys the same basic message.

9. Conversational
Rather than being to close the deal, the goal of an elevator pitch is to just set the hook; to start a conversation, or dialogue, with the audience.


 * Marketing and Advocacy Tool (For Homepage) – Provides specific examples of the library program goals and objectives for a specific audience **NEED TO DECIDE ON A TOOL - WE"VE DECIDED ON A GLOGSTER POSTER


 * RUBRIC BOX FOR MARKETING TOOL:**

The marketing tool is targeted for a **specific audience**. It capitalizes on the **slogan** and provides **specific examples** of ways the school library program meets the **academic and personal resource/information** needs of the learning community.


 * 1) Select an audience.
 * 2) Select a tool.
 * 3) Incorporate the @your library® motto and logo.
 * 4) Specify the impact of program on learning and teaching.
 * 5) Specify the impact of the school librarian on learning and teaching.
 * 6) Specify the impact of the library collection on learning and teaching.

Use a @your library® motto and logo.
 * Goals and Objectives of the Library Program (For Page #1):** DONE!!
 * 1) Describe the impact of program on learning and teaching. AMY
 * 2) Describe the impact of the school librarian on learning and teaching. ILANA
 * 3) Describe the impact of library collection on learning and teaching. KYLA


 * Librarian’s Personal Background Information (for Page #2):** DONE
 * 1) Name.
 * 2) Age.
 * 3) Ethnicity.
 * 4) Degrees.
 * 5) Years in education.
 * 6) Classroom teaching or specialist background.
 * 7) Years in school librarianship.
 * 8) Special talents, hobbies, and interests.


 * Librarian’s Personal Educational Philosophy that reflects the FIVE roles for school librarians (For Page #2):** DONE
 * 1) Leader. AMY
 * 2) Instructional Partner. ILANA
 * 3) Information Specialist. KYLA
 * 4) Teacher AMY
 * 5) Program Administrator. ILANA

• Review the Rubric A.4.2a – Marketing-Advocacy Project and the high school librarian sample on the TWU Pioneer School Library Wiki. DONE • Create a **wikispaces wiki** where you will collaborate on this project and document your collaborative conversations. DONE • Copy and paste the template onto your wikispaces wiki page. DONE • Follow the template to create a profile of the Pioneer School librarian at a particular instructional level: elementary, middle, or high school. (**Note**: The image/avatar for your librarian will be connected with the elevator speech.) This will be posted to the Pioneer School Library Wiki. DONE • Create a motto and logo to accompany the @your library® brand. Use it throughout this work. DONE • Brainstorm roles and responsibilities and marketing tools. • Hone in on two or three overlapping roles and responsibilities and collaboratively compose an elevator speech. • Record and post the speech to your page on using a Web 2.0 tool. Possible tools include an illustrated VoiceThread, podcast, Voki, xtranormal, a narrated PowerPoint, or any combination of these tools. (Illustrations must include an image or avatar of the librarian; they can include images from the physical space of the school library.) • Create a marketing tool such as a brochure, bookmark, flyer (“Wanted” poster?), or wiki page to promote one or more roles and responsibilities of the school librarian and the library program. This will be linked to your Pioneer School Library Wiki page. • Share your Pioneer School librarian contribution and facilitate a discussion in the appropriate thread on O.D.4.3.
 * Assignment: **

* Dr. M. will create three pages for your librarian: * Copy and paste your final content or insert your files and link your pages as per the sample. * Add two links to each page that connect to your librarian's other two pages as per the example for High School Librarian Mary Margaret Perez: []
 * Publishing on the TWU Pioneer School Library Wiki: **
 * 1) a homepage (that includes your avatar and elevator speech) and a link or downloadable marketing/advocacy tool;
 * 2) a library goals and objectives page;
 * 3) and a personal background and a personal educational philosophy page.

• Use the A.4.2a Rubric to self-assess your work. • Along with a link to your Pioneer School Library link, submit the A.4.2a Rubric – Marketing-Advocacy Project with the top part completed via the Assignment Tool in Module 4.2.
 * Self-Assessing and Turning in Your Work: **