Rubric

This is a small group project. This **choice** assignment must be arranged **in Module 2, Week 4** by posting this choice to **O.D.2.4b**. **Rubric – Marketing and Advocacy Project ** ||  || CATEGORY  || Partners find each other in **O.D.3.3a**, negotiate a wiki space, post the URL to BBW, and begin their **wiki collaboration** in **Module 3.3 as** evidenced by the **wiki history page** including: instructional level determined and slogan under negotiation. || Partners fail to do **one** of these. || Partners fail to do **two** of these. || Partners fail to do **three** of these. || Partners followed the template to provide background, avatar or image(s), educational philosophy, and goals and objectives. || Partners fail to do **one** of these. || Partners fail to do **two** of these. || Partners fail to do **three** of these. ||  CATEGORY  || **Elevator Speech ** || The group brainstormed possible roles and responsibilities and collaboratively developed an **inspired** elevator speech using the guidelines and example. The writing is **engaging** and reinforces the school librarian’s **role in student achievement.** || The group brainstormed possible roles and responsibilities and collaboratively developed an **effective** elevator speech using the guidelines and example. The writing is **strong** and reinforces the school librarian’s **role in student achievement** || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The group brainstormed possible roles and responsibilities and collaboratively developed an **acceptable** elevator speech using the guidelines and example. The writing is **logical** and reinforces the school librarian’s **role in student achievement** || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">There is **no evidence** of a brainstorm of roles and responsibilities, or the school librarian’s role in student achievement is **unclear or missing**. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;"> || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The marketing tool is targeted for a **specific audience**. It capitalizes on the **slogan** and provides **specific examples** of ways the school library program meets the **academic and personal resource/information** needs of the learning community. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The marketing tool is targeted for a **specific audience**. It uses the **slogan** effectively and provides **specific examples** of ways the school library program meets the **academic or personal resource/information** needs of the learning community. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The marketing tool is directed to a **specific audience**. It uses the **slogan** and provides **general examples**. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The marketing tool is not directed to a **specific audience**. It does **not use** the **slogan** effectively or provides **examples**. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;"> || <span style="font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation tool is **especially** **engaging** for the audience (preservice educators and administrators) || <span style="font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation tool is **effective** for the audience. || <span style="font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation tool is **less effective** for the audience. Example: The script is **weak or incomplete**. || <span style="font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation tool is **ineffective** for the audience. ** Example: narrated ** PowerPoint with no graphics, animations, or pizzazz ||
 * I'm just posting the rubric here so it's easily accessible - we can delete this page when we're done..Ilana**
 * Students’ Names:_____________________________________________________________**
 * Wikispaces Collaboration Wiki:_________________________________________________**
 * Pioneer School Library Wiki page:______________________________________________**
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">10 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">15 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">10 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">0 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Collaboration Beginning ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Collaboration Beginning ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Template ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Template ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">20 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">15 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">10 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">0 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Marketing Tool **
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Marketing Tool **
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Presentation Method: **
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Tool **
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Tool **

<span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">CATEGORY  || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation is **free** from spelling and grammatical errors. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation has **a few** spelling and grammatical errors that do not impede comprehension. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation has a spelling and grammatical errors that **impede comprehension**. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The presentation has **numerous** spelling and grammatical errors. || **<span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Presentation – To the Class ** <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The Pioneer School Library project participant shared his/her learning with the class in the **O.D.4.3a**. The information presented **engaged others in the dialogue.** || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The participant shared his/her learning with the class in the **O.D.4.3a**. The information presented **generated some dialogue.** || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The participant shared his/her learning with the class in the **O.D.4.3a**. The presentation was **static one-way** and **did not engage** classmates. || <span style="color: black; font-family: "Arial","sans-serif"; font-size: 9pt;">The participant participant **did not share** this work or facilitate a discussion. ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">10 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">5 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">3 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">0 ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Conventions ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Conventions ** ||
 * <span style="color: black; font-family: "Arial","sans-serif"; font-size: 11pt;">Due O.D.4.3 ** ||

**Total from Rubric (100 points):** __________


 * Self-Check**

Did you follow Chris O’Leary’s 9 Cs for effective elevator pitches? 1. Concise 2. Clear 3. Compelling 4. Credible 5. Conceptual 6. Concrete 7. Consistent 8. Customized 9. Conversational

"Elevator Pitch 101 by Chris O'Leary." //Elevator Pitch Essentials by Chris O'Leary//. Web. 25 Jan. 2010. <http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html>.